‘Win Themes’ are often mentioned by those who write bids as seemingly the holy grail of writing winning bids. However, when asked, the same people are remarkably vague about what they are and how you develop them. This article aims to demystify what they are and how to develop & exploit a Win Theme.
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In this blog, Jon explores the use of Return on Capital Employed (ROCE) as a measure of success for your project, programme or portfolio. And argues that it should be used much much more if the world of project management wants to be taken seriously by the higher levels of business management.
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